Digital & Analytics: Learning series
Creative Director: Seth High
Art Director; Gunjan Joshi
Production Team: Ross Ishikawa, Lindsey Krassin, Marco Piceno
Our corporate client wanted a series to that would help familiarize employees with the a wide range of subjects ranging from Data Analytics, Agile methodology & Design Thinking. Individual videos had different methods of delivery, ranging from character driven to motion graphics.
A simple, minimal style was created to emulate the clean feel of motion graphics, with character driven stories presented through reduced, gestural drawings that still retained a sense of environment.
The visual language was kept cohesive through the use of simple silhouettes (the example to the right uses circles). The goal was always to present complex data as simply as possible, and not overwhelm the learner.