Raven Rock Ranch: Just Imagine

An resource video for nonprofit Raven Rock Ranch’s 2018 fundraising auction.


Agency: Splainers Inc
Art Direction: 
Kristen Lehua Barcheski, Gunjan Joshi
Team: Gunjan Joshi, Lindsey Krassin, Dylan Aurora
Animatic: Gunjan Joshi

Responsibilties: To develop a simple, breathable style for the story, create an animatic and collaboratively animate the video.

Sound design: Foley was used to try and connect to the audience to help them empathize with the protagonist of the story. Heartbeats were used as a common theme: to create a jump-scare to emulate tension, and a more tempered track to create a sense of calm.


Design Journey