Raven Rock Ranch: Just Imagine

Client: Raven Rock Ranch
: Splainers Inc
Art Direction: 
Kristen Lehua Barcheski,
Team: Cliff McCloe, Lindsey Krassin, Dylan Aurora & Gunjan Joshi

Brief: To develop an empathetic video for Raven Rock Ranch’s 2018 annual fund-raising auction.
Art direction assistance, animation, sound design
Sound design: Foley was used to try and connect to the audience to help them empathize with the protagonist of the story. Heartbeats were used as a common theme: to create a jump-scare to emulate tension, and a more tempered track to create a sense of calm.

Design Journey